Lau Lau visual identity AW23

The new visual identity for Lau Lau for the autumn/winter 2023 season reflects a strong influence from the vibrant and dynamic world of 1990s hip hop culture and early 2000s pop culture. The aim is to create a unique and nostalgic experience that resonates with individuals of all ages.

Drawing inspiration from the urban aesthetics of the past, the brand incorporates bold color palettes, edgy typography, and elements of street art into its visual identity. These design choices communicate the energetic and expressive nature associated with hip hop and pop culture, while also paying homage to the artistic styles that emerged during that era.

Our goal is to combine the past and the present, to create something new.

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